Monday, 8 October 2018


मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज
करेंगे आज फिर कामचोरी छोड़ सब अपने काम काज
इक दिन का बनावटी चोला पहना कर करते हम लज्जित हिंदी को
क्योंकि अंग्रेज हस रहे हैं हम पर पहना कर हमको अंग्रेजी का ताज .......!
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

खेला बचपन जिस गोद में हमने वो अब तरसती माँ शब्द को
जिन कन्धों पर बैठ देखी दुनिया, वो बाबा नहीं रहे बाबा आज
मोम डैड और अंकल आंटी दिए नए नाम इस दुनिया ने
जिन्हें बोल हिंद के वासी ना जाने क्यों करते खुद पर नाज़ .....!
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

सुबह उठ पैरों को छूकर, लेते थे दुआएं बड़े बुजुर्गो की
अब हेल्लो हाए और गुड मोर्निंग डीअर, सब गाते हैं अपना राग
पहले खाना खाना होता था, सब खाते थे निचे मिल बैठ कर
अब ब्रेकफास्ट, लंच और डिन्नर, सजते हैं डाइनिंग टेबल पर आज..... !
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

चिठ्ठी और प्रार्थना पत्र, हिंदी में लिखना अब हम भूल गए
क्योंकि मात्रा और आ का डंडा, हो गए है इतिहास के राज़
करते अंग्रेजी में बड़ी बड़ी बातें, अब हिंद के वासी उन लोगों से
छत, कपड़ा और दो वक़्त की रोटी, नहीं है पास उनके आज ....!
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!
अंग्रेजी से नाता नहीं जिनका, वो भटकते दर दर नौकरी के लिए
और अंग्रेजी के ना जाने कितने पोपट, करते हैं दुनिया पर राज़
खूब करते अंग्रेजी में बक बक, सीना चोडा करके शिक्षक
बाहर आकर सब यह बोले, कुछ नहीं समझ आया मुझको आज......!
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

क्यों तोहमत लगा रहा हूँ अंग्रेजी पर, शायद सिक्का मेरा ही खोटा है
क्यों नहीं रोका अंग्रेजी दलालों को, खूब भिगाडा जिन्होंने हिंदी का साज़
इतना सब कुछ होते हुए भी, गर्व है हम सब हिंद के वासियों को
क्यूकि विश्वभर में सबसे ज्यादा, अब हिंद में घिसी जाती अंग्रेजी आज.....!
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

हिंदी दिवस है हिंदी दिवस है, छोड़ो अब इन सब झूठी रस्मों को
ना बदला है ना बदलेगा, क्यूकि शायद अंग्रेजी है हम सबकी प्यास...
हिंद देश का वासी हूँ हिंदी दिवस इसलिए मैं मनाऊंगा
क्यूकि ना चाहते हुए भी मुझको, निभानी है ये परम्परा आज ....!
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

जय हिंद, जय हिंदी , जय हिंदुस्तान

आपका अज़ीज़
सन्नी गुप्ता (आरव)

Personality Development Course for Management Students

Most management colleges have started personality development lectures for their students by giving a twist to regular lectures. While in some MBA colleges students are buried in their syllabus, students at other B-schools are getting lessons on personality development too. To do something different, interesting and also of use to the students, management colleges have started this practice. Students are now attending classes in confidence-building through speech-delivery and overall personality development. These classes are going on for students of all the years in the MBA colleges. Students participate in these kinds of practical sessions and moreover, students give very interesting feed-back. They really like these classes as they are getting ready for jobs through the use of these classes. B-schools should continue such sessions for the future batches as well. 

 It’s good to see students absorbing new developments and changes in their course curriculum so well. Management colleges conduct personality development programmes on learning skills, memory retention and recall, introspection and self-analysis, positive attitude, assertive behavior, communication skills, public speaking, discussion skills etc. in which students are given lessons on developing their all round personality. MBA course has emphasized the need of development of all round personality along with academic achievements as a major prerequisite. And, to fulfill this requirement B-schools are doing it well on their parts.

 Other prerequisite is that the learners should have complete knowledge of English since the students  take up this course at an advanced level and their interest  needs to be developed in participating actively in all role-plays, presentations etc. The Personality Development Course revolves around Theory with Practical implementation in day to day life. Assignments are based on theoretical part so as to understand how to write in more efficient way.  All the sessions start with the lecture, which in turn leads to develop confidence among students. This grooms a youngster, that’s why each and every MBA college has now decided to introduce personality development lessons for its students.

 This kind of new subject will focus on improving personality of the students and teaching the skills that would help them in succeeding in all spheres of life. Also, students get some relaxation by getting lessons on personality development besides their regular academic lectures. It is something different which is not only interesting but also of educative nature. The objective of the programme is to inculcate essential skills to enhance the employability of students in different companies and MNCs by developing the business writing and presentation skills in the management students. To build confidence in students, they should be clear about their own personality, character and future goals. 

As parents and teachers play an important role in shaping the future and inducing positive thoughts in the youth, they also contribute to positive development of personality in them by imparting these types of skills. Personality Development Course helps students in: Developing interpersonal skills, How to write reports, Develop Presentation skills and leadership quality and skills. Top management colleges have always been at the forefront of innovative teaching methods and this new feature just adds another feather to their cap....

Ms. Prabhjot Kaur
Assistant Professor,
Dept of Management Studies


Modern technology allows people to communicate directly - voice and video calls, emails, pictures and instant messages travel directly from A to B. Maintaining trust between individuals no matter how far apart they are. When it comes to money people have to trust a third party to be able to complete a transaction. Block chaining technology revolutionize the way we interact with each other. With the use of math and cryptography blockchain provides an Open Decentralized Database of every transaction involving value - money, goods, property, work or even votes, creating a record whose authenticity can be verified by the entire community.
Blockchain stores information in batches, called blocks that are linked together in a chronological order to form a chain of blocks, changes made to a piece of information recorded in a particular block are not reflected in that block, instead a new block is created depicting that piece of information is changed along with the timestamp. Blockchaining is based on general financial ledger method, that is a non-destructive way to track data changes over time.
But, unlike the centuries old ledger method where the data or entries are recorded inside a book and then stored in a database file on a system, blockchain is designed to be decentralized and is distributed over a large network of computers. This feature of blockchaining reduces data tampering. Wherein, before a block can be added to the chain:
  • It has to be encrypted and respective computer has to share the decryption details to all the other computers over the network. This is called proof-of-work.
  • The network then verifies this proof-of-work,
  • And if it is correct then the block is added to chain.
The combination of these cryptographic mathematical puzzles and verification by many computers over the network ensures that the data in each bock in the chain can be trusted.
This significant feature allows us to interact with the data in real time directly and that is where this technology challenges the status quo in a radical way by eliminating the intermediaries. Any transaction over the internet involves third party trust organization or intermediaries that keeps the information confidential. These intermediaries build trust between the parties and are helpful for verification. This technique restricts the exposure of information and also regulates the risk involved. But it adds up another constraint, that is of more time and money spent. If this information is stored in a blockchain then anyone with access to the internet can get involved in blockchain base transaction and third-party trust organizations may no longer be necessary which saves a lot of time and money.
Blockchain technology allows us to have a trusted peer-to-peer interaction with our data and can be implemented in many different ways - Some blockchains can be public, where everyone can view and access the information, while some blockchains can be private limiting the access to a particular organization or a group of users. And, there are hybrid blockchains combining public-private blockchains, where some data is accessible to a group of people while some is accessible to all on the network, but only few have exclusive right to update the data in the blockchain.
The future economy is going to witness a global decentralized source of trust which will be the combination of all the factors such as decentralization of data, building trust in the data and allowing us to interact directly with one another and the data. But not everyone is ready to embrace it as it brings with it many complicated policy questions framing the governance, security and economics.

Anjali Pahwa
Assistant Professor

Department of Information Technology

Tuesday, 2 October 2018

Indigence of Artificial Intelligence in Healthcare

Artificial intelligence is defined as the science and engineering of creating intelligent computer systems that are able to perform tasks without receiving instructions directly from humans. These computer systems use a number of different algorithms and decision-making capabilities, as well as vast amounts of data, to provide a solution or response to a request. Today, more than ever, many technology vendors are making significant investments in AI to ensure they are able to offer solutions and services that can use the technology. Microsoft, Google, Apple, IBM and Amazon, to name a few, have all adopted and fully committed to AI and are already providing these services to consumers.

Artificial intelligence (AI) aims to mimic human cognitive functions. It is bringing a paradigm shift to healthcare, powered by increasing availability of healthcare data and rapid progress of analytics techniques. AI can be applied to various types of healthcare data. Popular AI techniques include machine learning methods for structured data, such as the classical support vector machine and neural network, and the modern deep learning, as well as natural language processing for unstructured data. Major disease areas that use AI tools include cancer, neurology and cardiology. The most popular use of artificial intelligence in healthcare is in IBM's smart cloud, where Watson lives. The Watson platform has been used in a number of disciplines within healthcare including with payers, oncology and patient risk assessment.
Anytime a new technology enters healthcare, there are a number of challenges it faces. Common setbacks of artificial intelligence in healthcare include a lack of data exchange, regulatory compliance requirements and patient and provider adoption. AI has come across all of these issues, narrowing down the areas in which it can succeed.
The following are four areas in which artificial intelligence in healthcare is gaining steam.
Health Wellness Virtual Assistant
The application of AI in the form of a personal assistant can have an incredible impact on monitoring and assisting patients with some of their needs when clinical personnel are not available. Healthcare apps can be used to deliver medication alerts, patient education material and human-like interactions to gauge a patient's current mental state. Google Deepmind and G Suite aim to solve patient record complications by providing a secure, yet convenient way to access and transfer records while adhering to HIPAA rules and regulations.
Research Analytics on Healthcare records
The capabilities of AI do not stop at understanding human commands and knowing what type of response is needed. For example, AI has been used in many advanced use cases in oncology to help detect abnormalities in X-rays and MRIs, in genomics to perform complex processing and in precision medicine to provide assistance in creating highly customized treatments for individual patients. For example IBM Watson, the AI has successfully applied its capabilities to process structured and unstructured patient data. In the field of oncology, IBM Watson can provide evidence-based treatment recommendations for cancer patients.            
Personalised Health Monitoring
Care providers who treat patients with chronic diseases recognize the importance of maintaining contact with their patients outside of the exam room. Several hospitals have introduced life coaching services as part of their overall care, but the cost of such services compared to the current shrinking reimbursements makes it difficult to sustain such programs. However, with today's robust AI capabilities and mobile apps, patients can receive feedback on a number of data elements captured on their phone or wearable devices. Whether it relates to medication adherence or is simply a motivational voice that encourages fitness activities and healthy habits, AI as a personal life coach creates a customized experience for each individual patient and offers proactive alerts that can be sent back to physicians.
Robotic Healthcare Application
One of the new areas of AI that is beginning to gain adoption is in the field of customer service, and healthcare robots are likely to be available soon as part of what healthcare providers offer. A software robot is an AI application patients can interact with through a chat window on a website or via telephone to receive help with their requests. These applications can be used in situations such as scheduling follow-up appointments with a patient's provider online.
Following is an interesting video showing important use of AI in field of healthcare. This film is the showcase of a project undertaken by Samsung and Asha Ek Hope foundation, who are developing the first personalized Artificial Intelligence based Voice assistant for a patient suffering from Motor Neuron Disease, in which patients lose their ability to move and speak.

Click to Play Video on YouTube

Ms. Puja Munjal 
Assistant Professor
Department of Information Technology

Monday, 17 September 2018


Credit rating system plays a vital role in the life of the company as well as in investors. In case of the company , it helps in arranging the source of finance in the capital market and in case of investors it gives protection to the investors against risk by indicating the credit worthiness of the borrower . Fair and good credit ratings motivate the public to invest their savings. Credit rating can be defined as the credit threat  linked with the financial instrument or body. In other words, credit rating can also be defined as the opinion about the credit quality of the financial instrument/ entity. Under this the credit rating agencies give the rating to the entity based on their testimonials and the extent to which their past borrowings and lending mentioned in their financial statements are reliable.

The tools used by these credit rating agencies are very simple, easily recognizable and the investor can easily distinguish between the debt instruments. they are either  in alphabetical  or in alphanumeric symbols. These symbols point towards the current views about the debt instruments. It conveys the message to the investors, regarding the ranking of defaults loss probability when compared with other rated instruments.

Purchasing or selling of securities is not recommended by the credit rating agencies. It is related with an act of assigning values by estimating worth or reputation of solvency, and honesty so as to repose the trust in person’s ability and intention to repay.

The ratings assigned are generally regarded in the investment community as an objective evaluation of the probability that a borrower will default on a given security issue. Default occurs whenever a security issuer is late in making one or more payments that it is legally obligated to make.
If , we talk about the bonds, the situation is different. The bond is lawfully in default if, it fails to pay the interest and the principal amount in time. Sometimes the companies repay back to the bond holders otherwise  companies are declares as insolvent.
Different kinds of credit ratings
Some of the different types of credit rating are mentioned below:
  1. Bond or debenture rating agencies which do the rating of debentures and bonds issued by government or corporate.
  2. Equity rating agencies which do the rating of the equity shares issued by companies.
  3. Preference share rating agencies which do the rating of the preference shares issued by companies.
  4. Commercial paper rating agencies which do the rating of the commercial papers which are issued by manufacturing companies, finance companies, banks and financial institutions
  5. Fixed deposits rating agencies which do the rating of medium term unsecured borrowings

Dr. Himani Gupta
Associate Professor
Dept of Management Studies

Tuesday, 11 September 2018



Recently we have celebrated Teachers’ Day that eulogise teacher-student relationship. Traditionally the role of a teacher is to share information and knowledge with students and encourage them to learn the subject. But with the world entering into internet age, the role and expectations from a teacher has undergone a lot of transformation. Now students get all the updated information from internet. 

This made the job of a teacher much more difficult. A great teacher today will not only be the one who can simply impart knowledge but also who can understand student as an individual and mould knowledge as per his needs, so that he/she can absorb the knowledge and set it in use.

Many scholars, researchers and academicians have identified conventional teaching as an incomplete learning process where students will not learn or absorb all the knowledge as she / he may be dealing with other social, emotional or psychological pressures during the learning phase.

Here the use and integration of Social and Emotional Learning (SEL) in education particularly higher education play a great role in improving learning.

SEL stands for Social and Emotional Learning. It is education about managing one’s emotions and psychological health and using them positively to thrive in every sphere of life. Be it personal, professional or social life.

It is the process through which one can effectively acquire knowledge, attitude and skills necessary to understand and manage emotions; set and achieve positive goals; and feels and show sympathy.

It helps in maintaining positive and warm relationship around the students and helps them in making responsible decisions.

Idea of integrating SEL in school and higher education is quite prevalent in most developed countries where the emotional and physiological well-being of both students and teachers are of equal importance.

These programmes have flourished in schools during the last decade across the globe. However, researchers and practitioners of social and emotional learning (SEL) striving hard to include SEL in higher education as it is of paramount importance to young students who goes through a lot of emotional, psychological changes during their youth days.

Transition to higher education often involves forging new relationships with classmates, an entirely new peer group, and faculty and staff who serve in loco parentis. Thus, higher education students experience a heightened need for self-management, social awareness and relationship skills.

These programmes also help teachers to explore and built their own emotional well-being. The pivotal concern of these programs are to facilitate students’ social and emotional learning and in order to help students achieve a degree of well-being, teachers own emotional well-being is also promoted.

For years, researchers and practitioners of social and emotional learning (SEL) are working on these areas and determine the best practices available for intra-personal and interpersonal skills enhancement, problem prevention, health promotion, and positive development (Collaborative for Academic, Social, and Emotional Learning [CASEL], 2012; Elias et al., 1997).

The SEL works on five competencies of a human being: self-awareness, self- management, social-awareness, relationship skills and finally responsible decision making.

  • Self-awareness: Accurately recognizing one's thoughts and emotions, and their influence on behaviours; accurately assessing one's strengths and limitations; possessing a well-grounded sense of self-esteem, self-efficacy, self-confidence, perceived control, and optimism.
  • Self-management: Effectively regulating one's thoughts, emotions, and behaviours; managing stress; savouring emotional wellbeing; successfully engaging in skills such as coping, problem solving, mindfulness, relaxation, and positive and productive thinking.
  • Social awareness: Identifying appropriate social resources and supports; displaying accurate perspective taking, respect for others, and empathy.
  • Relationship skills: Establishing and maintaining healthy relationships; seeking and providing help when needed; communicating effectively; negotiating conflict constructively; solving interpersonal problems.
  • Responsible decision making: Making constructive, responsible, and ethical choices that promote self and other wellbeing; effectively managing goals, time, and tasks. [CASEL], 2012; Elias et al., 1997)

In fact, research has demonstrated that Social and Emotional competencies in these five SEL domains are critical to higher education students' development, adjustment, and success.

Poor self-management in students can lead to symptoms of emotional distress, such as depression, anxiety, and stress, which are consistently noted among the most prevalent and challenging adjustment problems facing higher education students (Adlaf, Gliksman, Demers, & Newton-Taylor, 2001). Building up these five core competencies through SEL can help students in managing their lives better.

One can also work on these five competencies on his/her own by consciously thinking about them and implementing them in real life.

Ms. Geetika Vashishta
Assistant Professor
Department of Mass Communication


Tuesday, 4 September 2018

Building : Teaching and learning

After a child crosses the threshold of his home ,the next best thing any pushy parents want for him is good education. The Republican party nominee for USA presidential election in 1940, Wendell L Willkie said : “Education is the mother of leadership” Also the Sanskrit said : “Avidyajeevanam sbunyam” meaning life without education is empty.- entails much truth in it and underlines the importance of brick of foundation is to the building,education and learning is to human development. Better the foundation, stronger the building, that’s why most of the Indians pray before Saraswati, the goddess of knowledge – Tamso ma jyotirgmaya – lead me from darkness of ignorance to the light of Knowledge. Nelsoon Mandela south Africa  first democratically elected president, said : “Education is the most powerfull weapon which you can use to change the world. Human minds are instinctively inquisitive and it seeks answers to the questions it raises. Man wants to unlock the doors of mysteries and histories of the world.  And the secret of satiating this quest for answers is education that gives knowledge and knowledge has limitless power . Education has long lasting effects.The future of any society  or nation depends on the education of children.

Coming out of the shadows of his parents and crossing the threshold of his home , A child steps into the Temple of learning called school where teachers are ready to ignite the flame of knowledge in him.The parents who do not send their children to schools for education, Channakya , The mentor and advisor  of Emperor Chander gupt Maurya  said :


The English translation is – The father and mother , who do not send their children to school, are the enemies of their children. The uneducated look as awkward in any assembly as a stork amongst dainty  swans. Good Education is necessary  for a great nation and great teachers are necessary for good education. Behind all great people- Engineers, doctors, politicians, leaders, etc, are great teachers. A child is like a mystery box filled with unknown bits and pieces  of abilities and aptitudes. And the magician called teacher, unravels this mystery box. He knows where to hammer, where to pierce, where to push, where to pull the string and where to fix. He polishes , sharpens, repairs and joins these bits and pieces to make  a perfect specimen . A specimen that is going to be useful for the society and nation. In the process, he works like a potter who taps and slaps the clay to tern it into the best pot that can be made. Kabir the great Indian saint and poet , express the working of a teacher the best in the following lines. :

“guru kkumbhar siksh kumbh hai, gadhi gadhi kadhe khot
  Antar haat sahar de,bahar bahain chot.”

English translation :
            A teacher is a potter , pupil is a pot : the potter again and again shapes and reshapes  the  clay: he taps it from outsides carefully protecting its interior with support of the palm:

Dr. Hakimuddin Khan
Associate Professor
Dept of Management Studies

Tuesday, 10 July 2018

Geo-fencing Marketing”

Geo-fences are virtual fences or perimeter around the physical location. It detects when someone comes in or leaves a given region, when this happens it is possible to trigger events and actions such as sending a notification to the user’s mobile phones.

Lets understand how it works?As the user moves around a new position is calculated every now and then from a variety of different sources such as Wi-Fi, cellular data,GPS and Bluetooth beacons. In addition, the phone uses the updated position to check if the user has entered or left any of the geo-fences. This is in return triggers the corresponding user action.

As a marketer if you wish to know whether someone is walking in your store or is nearby. Google map and many other mapping devices gives you the services to geo-fence your identified area. After which your phone or App is actually mapping the customer in and out the store. Hence, geofencing can be used to target customers and their physical location allowing you to trigger right message, right campaign at the right time and right place. The benefits of geo-fencing helps in increasing your sales and loyalty, building in the marketer’s CRM data, influence purchase decision and many more benefits.

Dr. Manisha Gupta
Assistant Professor
(Department of Management Studies)

Monday, 9 July 2018

Security aspect of Third Party Payment

Nowadays we are talking about the digitization of every transaction that we perform via any medium like desktop, mobile etc. Due to the popularity of the internet and its vast usages most of the companies are willing to move into e-businesses and expand their business at a rapid rate, and for online payments, all the company must use of payment gateways. For every payment transactions, we need five parties for making it successful transaction. They are client, merchant, financial institution, acquirer, and the payment gateway. A payment gateway is a service that acts as an intermediary between the merchant's website, issuer and the acquirer. But the question is what about the security of personal information and financial details? With result companies and the client wants some kind of security proof payment gateway system. Financial data management does not need to be this stressful. Many of these smaller businesses, however, rely on third-party companies to perform their payment processing and data management, further complicating risk assessment. Digital transactions can be performed by third party involvement or direct to the company. Some of the third party gateways are payU money, Cc Avenue, PayPal, payU etc. In India we can have different types of shopping supports provided by third party payment gateway like credit and debit cards, net banking, bank transfer, EMIs, cash on delivery, wallets etc. Managing financial information is a dangerous business, and the past year has been marked by a number of significant data breaches.

In the year 2013, the different types of issues of the cashier system at a major retailer exposed information on 40 million debit and credit cards. Researches on payment gateway security consider different security mechanisms to enhance the security of transferring sensitive customer information. These mechanisms include security standards, protocols, hashing methods and encryption methods as follows.

Data Encryption: One of the most important and main security method used in payment gateways is the encryption of data. In data encryption when the customer enters their financial information like credit and debit card details, network attackers try to fetch that details payment gateway should protect them by the different network attackers. 

Secure Sockets Layer: SSL stands for Secure Sockets Layer. SSL is a secure network protocol used in web browsers and servers. Every time it demands certificate authentication. It creates a uniquely encrypted channel for transferring customer private data over public channels with that certificate authentication. 

Secure Electronic Transaction: SET stands for Secure Electronic Transaction (SET) and it’s a standard protocol which was developed by the Visa and Master card in cooperation with various other companies like Microsoft, Netscape and VeriSign. The SET transaction involves three main parties and provides full proof security to all three parties.

Public Key Infrastructure: This method introduced that secure mobile system. Payment gateways always contain sensitive information like pin code of credit card/debit card. So PKI protect customers from unauthorized users. PKI is a system to enhance the security of mobile commerce which consists of digital certificates, certification authorities and other registration authorities. 

Certification Authority: This security mechanism demands authentication from different authorities and developer Stephen Kent presented a new approach to enhance the security of payment gateway. 

Mr. Pramod Pandey
Assistant Professor
Department of Management Studies


Monday, 25 June 2018

Forgiveness is the best medicine

The main reason as to why do we carry excessive psychological baggage throughout our lives is that we tend to not forgive others and hold grudges for long.

The pertinent question is: What stops us?
And there is only one answer to that question and that is: Our EGO (And EGO is the false self image made over the number of years).

But the thing is, when we forgive, who is benefitted, is it the forgiver or the forgiven? It is Both, as the stress carried in the mind of the forgiver for so many years has been wiped clean and there is an issuance of positive vibes resulting henceforth.

It results in Positive Wellbeing, peace and also in restoring mental balance, So therefore it is propagated that one must adopt the practice of Forgiving quickly, without dragging the things for long. And that will ease of lot of pain, particularly caused due to miscommunication and misunderstanding.

(Source: Author)
And forgiveness is not only to be practiced by not only individuals but also by nations at the macro level.

The Nations must forgive each other and move forward to a level of better understanding and world peace.

Practicing forgiveness will lead a psychological well-being and lot of de-stressing.


Highlighting one of the method of forgiveness is the technique of HO'OPONOPONO, popularized by Dr. Hew Len in treating the prisoners in a hospital by never ever visiting them.

The method is extremely useful in cleaning the bad memories in the subconscious and therefore it results in clarity and peace for oneself.

How to practice HO'OPONOPONO:
Setting the stage by accepting 100% responsibility for the current situation.
The practice can be started by repeating the following in the sequence.

STEP 1-I love you
STEP 2-I am sorry
STEP 3-Please forgive me
STEP 4-Thank you

The above method was followed by Dr. Hew Len in treating the prisoners and the real case study was mentioned in the bestselling book (2007), Zero Limits by Dr. Joe Vitale.

So the basic message is one can follow any method of practicing forgiveness as one desires but the ultimate objective is to have peace of mind which gets disturbed due to haunting past memories.

Mr. Vipul Singh
Assistant Professor, 
Department of Management Studies

Women entrepreneurship

The socio economic status of women was not that of equal to man in the Society. Women were deprived of the opportunity in Education, Employment, earnings and even entitlement to assets, which made their role not so significant although they extended a much larger support and service to the mankind. The awareness of women empowerment started in the past three decades and there has been a concern to empower women providing opportunities to them and to main-stream them in development. Also, women entrepreneurs see the world through a different lens and in turn do stuff differently.

Given the opportunities for training, she can definitely diversify her activities and can enter new areas of work. In the preparation of report and other formalities, credit linkages are quite essential which may be taken care of, as saying goes “If you assist the man you will be assisting a person but if you assist a WOMAN you are assisting the entire family.”

A women entrepreneur can be defined as “confident, innovative and creative women capable of achieving self economic independence individually or in collaboration, generates employment opportunities for others through initiating, establishing and running the enterprise by keeping pace with her personal, family and social life.”  It has been noticed that women in 21st Century is no more a traditional resource confirmed to home only. They possess the capacity to transform economies into thriving enterprises. It’s always a great start for any women, who organizes herself and is able to dictate it with passion, seek opportunities and aggressively bonds with her decision making. For more than a decade, the number of a woman owned businesses has grown at one and a half to two times the rate of all businesses. Even more important, the expansion in revenues and employment has far exceeded the growth in numbers. 

There is good scope for women to become entrepreneurs. As more women in all the regions have become active in the workforce in the past two decades, national economies have expanded. The concealed entrepreneurial capacity of women has been changing step by step with the developing affectability to the part and mass trading status in the general public.Women today are transmitting that unmistakable sparkle of administration. The time has aimed to get the countries to commend and salute the achievement of women. It is high time that nations ought to adapt to present circumstances and make more help supportive network for empowering more business among women. It’s high time that women split far from stereotyped outlooks.

But being a woman as an entrepreneur is not an easy task, there are some of the challenges which are faced by the women being an entrepreneur:

Patriarchal Society
Entrepreneurship has been traditionally seen a male preserve and an idea of women taking up entrepreneurial activities are considered as a distant dream. If this idea is initiated and if possible, it is immediately curbed. Women also have to face a role conflict as soon as they initiate any entrepreneurial activity.

Marketing Problems
Women entrepreneurs continuously face the problems of marketing their products. For marketing the products women entrepreneurs have to be at the mercy of middlemen who pocket the chunk of profit. Women entrepreneurs also find it difficult to capture the market and make their products popular.

Financial Problems
Obtaining the support of bankers, managing the working capital, lack of credit resources are the problems which still remain in the males domain. Women are yet to make significant mark in the quantitative terms. These problems are such obstacles which even training doesn’t significantly help the women.

Family Ties
In India, it is mainly a women’s duty to look after her family. Men play a secondary role. Support of husbands seems necessary condition foe women entering into a business. The educational level and family background of husbands positively influence women’s entry into business activities.

Scarcity of raw material
Most of the women are hindered by the scarcity of raw material and necessary inputs. Their ability to grow stops because of insufficient abilities of the inputs which they require. The failure of many women co-operations in 1971 such as these engaged in basket making were mainly because of the inadequate availability of forest based raw materials.

Stiff Competition
Women entrepreneurs do not have organizational set up to pump in a lot of money for canvassing and advertisement. They have to face a stiff competition for marketing their products both with organized sector and male counterparts. Such a competition ultimately results in the liquidation of women enterprises.

There is a need of Government, promotional and regulatory agencies to come forward and play the supportive role in promoting the women entrepreneur in India. All they need is proper inspiration, training and promotions.

We got to know a lot about women entrepreneurship. What it actually means, which traits make a woman as an entrepreneur, what challenges she faces as an entrepreneur, how government helps a woman to start help business. But the main question is how women make a successful entrepreneur after all the challenges she faces? To understand this question I took examples of one of the most successful woman entrepreneurs.

1.  Indra Nooyi
The most well known face amongst Indian women entrepreneurs. Strong willed, with an acute acumen for financing strategizing. Nooyi is the CFO and President of PepsiCo. Indra Nooyi is an Indian-born American business executive currently serving as the Chairperson and Chief Executive Officer of PepsiCo, one of the largest food and beverage business in the world by net revenue. She consistently ranked among the world’s 100 Most Powerful Women. She was ranked the 82nd most powerful woman on the fortune list 2016.

2. Kiran Mazumdar Shaw
She is an inspiration for the youth especially for the women entrepreneurs. Her personality and brilliant entrepreneurship skills made her way to enter the club of most powerful women in India. She is renounced face of business world. She is the chairman and managing director of Biocon limited, a biotechnology company based in Bangalore, India and the chairperson of IIM Bangalore. She is on the Financial Times top 50 women in business list. As of 2015, she was listed as the 85th most powerful woman in the world by Forbes.

3. Chanda Kochhar:
Chanda kochher is the managing director and chief executive officer of ICICI Bank. She is widely recognized for her role in shaping retail banking in India. In 1984, kochher joined International Credit and Investment Corporation of India (ICICI) as a management trainee. During her early years at ICICI, she handled project appraisal and monitoring and evaluated projects in industries such as textile, paper and cement.

So, these were some of the Famous examples of successful women entrepreneurs which are important to show the world that women entrepreneurs are equally good as male entrepreneurs are.Now a day’s women entrepreneurs are growing in numbers as well as in their size. It is not right thing to say that business world is only for male entrepreneurs. Everyone in this economy has equal abilities whether it’s male or female. Both are boon for the economy and both of them should be given equal chance.

Ms. Priyanka Gupta
Assistant Professor
Department of Management Studies