Sunday, 29 October 2017

Teacher's Day

"The aim of education is not the acquisition of information, or acquisition of technical skills, though essential in modern society, but the development of that bent of mind ,that attitude of reason,that spirit of democracy which will make us responsible citizens "

Dr.Sarvapalli Radhakrishnan, 2nd. President of India, Scholar, Philosopher, Leader, Statesman, Diplomat, Visionary but above all a Great Teacher.

Teachers mould the lives that they influence. Lessons learned from teachers remain with their students throughout life.

Teachers break down barriers and reach into the souls of the students that they are responsible for but do not get the recognition or gratitude they have earned. Many teachers are exhausted from their workload and responsibilities. They have their own families, financial and life stresses that challenge them along with everyone else.

We should always respect our teachers. Teachers need encouragement and support from the community ,to feel that their devotion to students is appreciated.

Socrates was an example of a good teacher. He considered himself a learner as well as a teacher. For Socrates, love and friendship were the proper contexts for the pursuit of wisdom and goodness. Socrates saw himself only as a catalyst. He felt it was not his teaching, but actually the power of the Divine which enabled the person he was talking with to improve himself.

A great teacher is like a candle- it consumes itself to light the way for others. There have been different types of teachers such as :

* Mediocre teacher who tells

*Good teacher who explains

*Superior teacher who demonstrates but

*The Great teacher inspires

In India 5th September is celebrated as Teachers' day. 5th September is the birthday of a great teacher ,Dr. Sarvapalli Radhakrishnan.

When Dr. Radhakrishnan became the President of India in 1962, some of his students and friends approached him and requested him to allow them to celebrate 5th September, his "Birthday".

In reply, Dr, Radhakrishnan said, "instead of celebrating my Birthday separately, it would be my proud privilege if September 5 is observed as Teachers' Day". The request showed Dr.Radhakrishnan's love for the teaching profession. From then onwards, the day has been observed as 'Teachers' Day' in India.

"Teacher....I look upon you as the lamp of my life, As my support in hours strife I know you are the one who guided me to the path of success My dreams have come true because of your teachings, I confess "

Prof. Bhushan Manchanda
Associate Professor of Management Studies & 
Head, Corporate Affairs

Cause Related Marketing- New Angle of Corporate Philanthropy

The world is changing and so are the markets. In such a competitive scenario sustainability is a subject of not only discussion but of concern. Organizations regardless of the size and product are facing difficulty of doing and maintaining the business. Customers are flooded with options and hence consumerism is at peak. In order to sustain organization needs to make their offering different and unique. It is becoming difficult for marketers to differentiate their products or services on the basis of basic attributes like price, promotion and packaging. Consumers want much more, these virtual differences are not enough to grab and retain the consumers. In such a scenario, linking the brand with social responsibility can be an effective differentiation & positioning strategy. In order to promote the organization as socially responsible; organizations are getting into an alliance with the non profit organizations for mutually beneficial relationship where the profit organization contributes a pre decided portion of each purchase made by its customers during a specific period of time to the non profit organization. These partnerships between companies and causes and pairing the purchase of a product with the support of a charity, is called Cause Related Marketing (Referred to as CRM henceforth), or alternately, cause tie-ins, cause-brand partnerships, or company-cause linkages.

The concept of cause related marketing is a win-win proposition for all the party involved i.e Company, Customer and Cause. Company gets the benefit as they can differentiate their offering on account of being socially responsible. This helps in creating a better image for the company, which leads to increased sales hence profits. Customer gets benefit of purchasing a product and donating to a cause without sacrificing any money. This way customer is also able to perform their part of social responsibility. Cause gets attention, publicity and funds.

Cause related marketing benefits in three ways i.e it act as a corporate philanthropic act for the profit making organization, Non-profit organization needs help and support with funds that can be achieved with this and customer have a feel good factor that they have acted as responsible citizens by contributing to a cause. All these benefits are the main reason why this concept is getting so much attention both from profit and non- profit organizations.

Some of the examples of Cause Related marketing in Indian Markets are - Marico India Ltd, brand Nihar Naturals launched a campaign “Chhotte Kadam Pragati Ki Aur” where the company decided that every time a woman chooses to buy a bottle of Nihar Shanti Amla, 2% of all proceeds will be contributed to the cause of children’s education. This campaign was done in partnership with Child Rights and You (CRY) India. Under this campaign company provided funds to 19  projects across Uttar Pradesh, Madhya Pradesh, Rajasthan and other regions, where each project will touch around 25 to 30 villages within these geographies another is Tata Salt, in its ‘DESH KO ARPAN’ program contributed 10 paise for every kilo of Tata Salt, sold during specific periods, to the education of underprivileged children. Child Relief and You (CRY) was their partner in this program.

So we can conclude that Cause Related Marketing has become a good choice for corporations as it provides a message that is unique, well targeted and effective and can also be describe as an effective differentiation strategy.

Ms. Anu Bhardwaj
Assistant Professor
Dept. of Management

Tuesday, 24 October 2017

Blue Brain

Blue brain is basically Virtual brain. It is the creation of synthetic brain by reverse engineering during which the mammalian brains down to the molecular level. Scientists today are in research to create an artificial brain that can think, respond, take decision and keep everything in memory. After death of the body memory, knowledge and feelings will not be lost. The IBM is now developing a virtual brain known as the “Blue Brain”. It would be the world’s first virtual brain. A Blue brain is a machine that can function as brain, take decision, think, respond and can keep things in memory. It also has feelings and emotions. The input in Natural Brain is through natural neurons. It interprets through different states of the neurons in brain whereas in Artificial Brain the input is through a silicon chip or artificial neurons. It interprets by a set of bits in the set of register which is possible by the use of small robots known as the Nanobots. As the robots are small in size therefore it is easy to travel throughout our circulatory system. By traveling into the spine and brain, they are able to monitor the activity and structure of our central nervous system. Nanobots could also carefully scan the structure of our brain. This information, when entered into a computer, can then continue to function as us. Thus the data stored in the entire brain will be uploaded into the computer. The advantage of virtual brain are remembering things without any effort, making decision without the presence of a person, using intelligence of a person after the death, understanding the activities of animals and allowing the deaf to hear via direct nerve stimulation. The major disadvantage of this technique is that we become dependent upon the computer and also others may use technical knowledge against us.

Ms. Bhawna Dhruv
Assistant Professor
Dept. of Information Technology

Tuesday, 17 October 2017


Currently, India is undergoing an unusual media expansion, with penetrating competition between players in the media industry; the media scenario has become more challenging. Broadcasters and Newspapers are anxious to get the story first, which can also be exclusive in nature. As a result the investigative journalism has also evolved drastically with the existing times.

Journalism in India has extensive employment opportunities for the professionals these days. With media houses opening the newspapers or news channels on a consistent basis, the competition and survival is becoming the talk of the time. The Salaries are shooting up, but the real question arises whether the pool of qualified and skilled journalists are keeping the pace with current media scenario or not?. Without a sufficient number of good reporters and editors, the challenge that the profession faces is striking and does hope and demand for better professional standards.

The dynamics of news delivery has changed. Though print media is read widely and makes money, but Indian news organisations are now focusing on online technology rigorously. Through web the ability to search the content and instantly share information as to deliver the most recent and up-to-date information with others has emerged as the recent trend among media suppliers and media users.

All major TV stations and newspapers in India have tossed their own websites to complement their traditional methods of news delivery. Some are also smearing multimedia technology, mixing text, audio and video in news reporting, and in some cases, the real-time as well. Users are able to acquire information on their cell phones, computers and several other hand-held devices.

In this media setting, aspiring journalists will benefit most from training on a rigorous, hands-on curriculum intended to acquaint them with each and every aspect – be it practical, technical and  theoretical, – of digital reporting.

As never before, India needs more skillful young journalists who have the aptitude to cover each and every aspect of the story in detail. There are many well-intentioned, sincere journalists in the field who lack adequate training, especially in digital reporting and are practicing the old fashioned Journalism technique to acquire a story. This suggests a significantly wider mission for journalism colleges to fill that need.

There are few, among the dozens of journalism colleges in India that have an adequate curriculum. The journalism institutes should be equipped and become innovator in the field of digital journalism education, introducing the multimedia stream in their curriculum. Students may opt to study in the Broadcast, Print, or Multimedia streams and gain both a practical focus as well as teaching in theory.

Institutions like AJMCRC,IIMC,Symbosis,Xaviers, IIJNM ,MICA, aim to bring about thoughtful impact on India’s media scenario in the years to come. These institutes allow its students to tap all media sources for greater placement opportunities. Extensiveness of their curriculum, resources available, background of faculty, at the institution, and job placements and awards received by graduates are noticeable indicators of the excellence of these J-schools.

With enhancement in the quality of Journalism and mass communication study, we can positively hope for superior news delivery and reporting, leading to stronger democracy and better governance and in India.

Ms. Garima Malhotra
Assistant Professor
Dept. of Communication Studies

Sunday, 15 October 2017

Blockchain Technology and the Future of Financial Systems

Blockchains are new technology layers that rewire the Internet and undermine to avoid more seasoned heritage structures. Trust lies at the center texture of the blockchain organizer which can possibly evacuate intermediaries and disturb their current working models. This progressive and basic convention enables transactions to be at the same time and safely kept up using a decentralized open or private record. 

Blockchain structure can for all intents and purposes record everything of value and will challenge and disrupt present incorporated plans of action and the financial sector.

The present financial framework is complex and that leads to potential risks. Another decentralized blockchain financial framework made conceivable with the utilization of digital currencies (Bitcoin, Ether, future Crypto $ | £ | €… ) could be significantly less difficult by evacuating layers of intermediation. This could help build collaboration amongst banks and etch trust and respectability at the center of the new blockchain financial framework. Moreover, the chance to decrease system risk will rise by moving towards a carefully designed decentralized public/private ledgers where a single version of the truth will triumph.

By moving money in various ways could open up the likelihood for various sorts of financial products. We could see monetary consideration expanding over the world because of the new blockchain financial framework. New computerized monetary forms will connect people who are at present avoided to the new financial system, lower barriers to entry and enable greater competition.

It has been widely acknowledged that blockchain offers an opportunity to reduce costs, to improve efficiency, to reduce risks and, overall, to provide a better customer service, which ultimately is what financial services need to be all about.

Ms. Smriti Dua
Assistant Professor
Dept. of Management

Sunday, 8 October 2017



A `cloud computing' technology has replaced organization need to create a data centre, purchase hardware, software, and other IT requirements. The use of cloud computing changes considerably the way IT services are used, especially for financial institutions such as banks. Numbers of banks are adopting cloud computing and also experiencing the benefits of the same. The main aim of the research are to look into their reasons for moving to cloud computing, its implementation in these banks, as well as how it moves to the cloud which impacted on IT departments. So, to achieve this research, interviews were conducted with domain experts, and it was also found that impacts of cloud computing in the IT department of banks by shifting the roles as well as the responsibilities of IT employees, and also helping them to concentrate more on providing better services instead of technical issues. Even it was also found that the key reason for moving to the cloud was the cost-saving related with it. Before implementing the cloud computing in the banks, they evaluated the risks as well as the benefits of adopting it, and they also signed a contract with the cloud provider. The implementation of this cloud computing in the bank was then the responsibility of the cloud provider.

The future of cloud computing looks very bright in the developed countries.. Cloud computing helps in reducing cost of infrastructure and also reducing in capital expenditures. Cloud computing has increases its popularity day by day. Even you can scale up or down different services as per as the requirement of our business. The other aspect of cloud computing is that it is accessible through laptops computer, Smartphone’s as well as the handhelds for majority of their applications. Virtualization technologies that is cloud computing have revolutionized the IT industry which enables small and mid size businesses to suggest the online services without investing so much in storage, Web, or e-commerce infrastructure. Very important aspect is Security. There are so many companies which are more concerned of security for their data as their competitors have same vendors as theirs and therefore data might also be shared with their competitors. Different companies also demand application specific security such as various encryption or decryption algorithms which is related to access of their data. Number of times these services cannot be fulfilled by the vendors. But as time goes by lot of new innovation and advancements will also take place and one of major aspect to watch out will be security.

Ms. Anisha Tandon
Assistant Professor
Dept. of Management 
Overview of Women in Indian Cinema

Women have basically played alluring articles in Hindi silver screen for quite a while. Or, on the other hand, even in films where they had critical parts, they are more con artists of other Women. Infrequently have films like Kunku introduced Women as intense Women who can raise their voice against bad form, who can revolt in their own particular manner and put forth their own particular political expression.

Every decade has displayed its own image of Women in Hindi film. Mother India is a solid political articulation on a lady who can effectively set up that equity has been done even while staying inside the system of marriage and parenthood. She challenges the smaller scale condition of being an organic mother keeping in mind the end goal to fit into the structure of turning into the mother of the country when she shoots down her own child to spare the respect of a lady of the town.

The standard lady has barely been unmistakable in Hindi film. Amid the season of Meena Kumari, Madhubala and their companions, the camera focussed more on the substance of the main woman than on the body. This changed drastically from the 1990s when the body of the courageous woman moved toward becoming as or more imperative than the face. The sati-savitri picture experienced a radical make-over presumably with Nutan, who, without indicating skin, made a capable introduction in solid parts, for example, Seema and Bandini. Geeta Bali advanced the picture of a devious boyish girl, likewise a positive deviation from the sati-savitri picture.

One thing saw in Hindi silver screen is that like Hollywood, the performing artists have frequently by implication directed the terms of these depictions, for example, Meena Kumari as the shocking on-screen character, Vyjayantimala as to a great extent beautiful yet a decent artist, Madhubala for her magnificence, et cetera. Waheeda Rehman was a capable on-screen character who blended her moving delightfully with parts where she could transcend the enriching nature of the characters.

Sharmila Tagore, Asha Parekh and Sadhana characterized an adjustment in design and style more than change in portrayal. They assumed cliché parts in standard Hindi silver screen wearing enormous bouffant haircuts, short, skin-tight salwar kameezes and did minimal more than shudder their false eyelashes at the legend and move around trees with him.

Jaya Bachchan, Smita Patil and Shabana Azmi uncovered marvelousness off the female lead's character and assumed parts that were as vital as that of the legend. They were not industrially effective but rather did great parts in whichever business film they acted in, for example, Kora Kagaz, Jawani Diwani, Guddi, Rampur Ka Laxman, Sholay (Jaya Bachchan), or Namak Halal, Arth and Shakti (Smita Patil), Karm, Arth, (Shabana Azmi).

Hema Malini characterized her own particular space and commanded the scene with one film after another right through the energy of her excellence, her elegant moving gifts and her capacity to carry off a hit with any legend going from Jeetendra to Rajesh Khanna to Sanjeev Kumar through Dharmenda to Dev Anand. Be that as it may, she could barely act and it required a decent executive like Ramesh Sippy to bring great exhibitions out of her, for example, she did I Seeta aur Geeta and Sholay and once more, as Meera under the directorial twirly doo of Gulzar. She led the courageous woman group for almost two decades. Zeenat Aman who was pulled in by her glamorous lady picture, could do nothing to change the depiction of the Hindi champion in any capacity and there were many like her such a Reena Roy, Farah, Neelam, and others.

From Rekha took after by Madhuri Dixit and Karisma Kapoor, the lady in Hindi movies wound up noticeably louder in each sense – voice, verbalization and conveyance of exchange, sexual forcefulness and terms of character. This pattern proceeds in a significantly more forceful path conveyed forward in its all around bundled globalized picture by the present yield included Aishwarya Rai, Preity Zinta, Priyanka Chopra, Kareena Kapoor, Rani Mukherjee, Kajol et cetera. They simply don't consent to play smug sugar syrupy characters who are required to shudder their eyelashes and transform into glycerine processing plants at the influx of the chief's hand. Madhuri was beautifying in the first place yet changed over gradually and consistently with Tezaab took after by films like Beta, Dil, Dilwale Dulhaniya Le Jayenge coming full circle in Mrityudand.

Performing artists like Vidya Balan, Tabu have struck a harmony amongst allure and tradition helped by their looks and the picture they display. The lady is more grounded, practically equivalent to a man in current movies, for example, Dhoom, Dhoom II, Shaurya, Aitraaz where there is no distinction between the courageous woman and the vamp since all the female stars will venture into negative parts in the event that they are solid and can establish a long term connection on the gathering of people.

Into the 2000 anyway, one is compelled to call attention to that the vast majority of the high-spending Hindi movies that depend extraordinarily on coordinate promoting by the stars, are either explicit or smart revamps of Hollywood movies, the two hits and flounders. Along these lines the depiction of the lady is likewise an "acquired" depiction that is incredibly removed from the Indian lady in the city, urban or provincial, taught or not instructed, working or non-working et cetera. Moral esteems have changed to an expansive degree too in light of the fact that premarital sex, infidelity, sexual suggestions where the lady steps up are very normal and have additionally got crowd acknowledgment. Generally films like Astitva and Gangster and Jism and performing artists like Bipasha Basu and Kangna Ranaut could never have tapped the way they have.

Mr. sunny Gupta
Assistant Professor
Dept. of Communication Studies