Monday, 23 April 2018

The role and status of Print journalism in Digital age

Print journalism in the age of digitization has changed radically from its own roots.  Once known for the exclusive and limited source of news provider for people across the world, newspapers today are facing greater rivalry or one can say competition from other form of mass media.  Print journalism, as part of mass media, has undergone reflective changes in the past two decades. The advent of digital technology and publication of news on the Internet has lead to this transformation. This has created a dangle in the using up of print media channels. These days’ people are increasingly consuming news through electronic devices like- smart phones, e-readers, and other devices, this result in a major challenge to news organizations to fully alter their digital wing, as well as to grip on the context in which they publish news in print.

The rapid technological changes, which the print media is adapting to endure, have brought about impactful changes in the modern media scenario. The ambush of technology is changing the dynamics of news delivery too. Newspapers, which used to be called as the medium for breaking news, have given up that role to television. And now, the internet is at a stage where it could take that responsibility over. Crudely, the new media ecosystem could look like this: the internet will break the news, TV will do follow ups go behind the news and live coverage and newspapers will end up doing detailed news analyses.

The digital shift can be witnessed on two important and relevant counts: publishing for digital and also publishing with digital.

 The first involves a shift towards using the digital application in the development of establishing and publishing news. The Workflow is administer by sophisticated  technological advancement in the content management systems, news piece that  contain multimedia and interactivity does require technical expertise, and the social media and  web are increasingly becoming a  source of primary and secondary information/news and views  for journalists. Best example can be twitter account

Second, consumption and distribution of news is increasingly being carried out on digital platforms, nurturing a culture of interdependence that impacts news providers in unanticipated and unexpected ways. These days, Newsrooms themselves are evolving to contain a diverse range of skill and expertise as the choice to prioritise their content as a digital products

At the same time, there is growing concern that journalism on the internet is failing to sustain the basic ethics and values of journalism and that Indian democracy is ever more at jeopardy due to the lack of quality news and information.

At the present moment, India, Indian society, Indian press is all in state of changeover. The development that Indian press is witnessing today is bound to gather power, while some others are bound to appear in the come around of speedy technological innovations and expansion

Ms. Garima Malhotra
Assistant Professor 
Department of Communication Studies

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