Social Pressure

Man is a social animal and we learn most of the things from our surrounding. Society, friends, colleges have a great influence on our behaviour. At times this influence becomes so deep that this starts exerting pressure on us. This pressure commonly known as peer pressure or social pressure can be a positive one or a negative one.  As long as an individual can sustain it, it adds to growth of the individual but the time when it gets out of control it starts creating problems.

Social pressure is when an individual wants to get well accepted to the group and hence group norms. There is no fixed age at which an individual gets into the trap of this pressure i.e from children to oldies anyone can fall victim to this pressure. Adults by virtue of age and experience are in better position to handle this pressure but our younger generation specially the adolescent or a teen are not mentally grown to handle this pressure and hence the chances go getting indulge in harmful actives are high. In these situation individuals often lose the sense of right or wrong and hence peers becomes a great source of influence. The impact of this influence can be visible withrespect totheir style, taste, appearance, ideology, and values.

Social pressure is not always negative, I have seen this working as a magic for few. If we get aspired by a group that has got better values, performance, ideology or acceptancein the society then this group influence people to have better ideology and behaviour. This leads  to improvement inperformance that can be in academics, higher affiliation with parents,  participation in co- curricular activities like sports, dramatics, singing, etc.

Negative social pressure is something that is of great concern. This is an outcome of either getting into a wrong group or having an affiliation for something that negatively perceived. Outcome of negative social pressure can be disastrous. Person can alienate from the family i.e start avoiding parents, disinterested in studies, wrong habits like indulgence in smoking, alcohol, drugs and other violent activities. If such negative social pressure is not taken care of on time then the life of the person can be ruined. This becomes a cause of major psychological and behavioural disorders.

There are four possible responses to peer pressure:

• Compliance – When we do not agree with group opinion or actions but, gets along with it.
• Conversion – When we convert our thoughts and ideologies to confirm with the group.
• Congruence – when we agreeing with the opinion/action of the group from the onset.
• Non-Conformity – Either remaining independent (e.g., not succumbing to group pressure and maintaining personal opinion), or anti-conformity (purposefully expressing opinions or actions contrary to the status quo).

So, it depends on every individual as to how they will react to this pressure. One should consider society and its norms but certainly not at the cost of one’s happiness or life...

Ms. Anu Bhardwaj

Assistant Professor

Department of Management Studies

 

Improving Blog/Website ranking through use of SEO

Search Engine Optimization or SEO is a crucial aspect for marketing your website or blog. Wikipedia defines SEO as, ‘the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.’ Simply put, SEO can help a website or blog become more visible to people and rank high on the search engines like Google, Bing or Ask.

Research proves that around 50% of Google’s search Engines clicks are on the first or the second search result. If your website or blog is not among the first five search results on the search page, you will struggle to increase traffic on your blog. Thus it is important to apply these three most important tricks to improve your website’s SEO.

1.      Focus on Quality Content:

Always provide relevant content on your website or blog for the Search Engine user. Good and relevant content equals a popular website. For example, you search for places to visit near New Delhi.  Google will put in everything to find the most relevant and quality content andmay come up with a blog post that segregates “Top 10 places under 300 kms from New Delhi” instead of something that resembles more of a Geography lesson around New Delhi. Focus on producing quality content that is relevant, crisp and error free.

2.      Use Keywords:

Keywords are the word or set of words that your audience will type in the search engines to find exactly what he or she is looking for. Thus, an excellent website or blog should have the right number of great and most relevant keywords. Before writing content, it becomes important to do a keyword research.These keywords should definitely be added in the title of your blog and throughout the blog post.In the above mentioned example, a keywords are – top, New Delhi, places, near etc.

The more relevant your keywords are in your blog, the higher the chances are for your blog to rank upwards in the Google Ranking system.

3.   Add Backlinks:

Backlinks are links to your blog embedded or placed openly in other blog posts or articles that redirect to your blog. While backlinks are important, they are not everything. They are at most a part of the whole SEO system.

While generating a lot of links are good, quality links matter the most. Building quality backlinks are all about going out there and providing some value in exchange of a good backlink. There is a tendency of people to wait for others to include their links into their posts, which is very wrong. You cannot expect someone to put your link into their blog without expecting something in return. You need to ask them to put your links on their blog.

Backlinks are seen very positively by the Search Engine, and apart from improving your blog rank, backlinks work as an excellent way to increase traffic to your blog when used in proper context.

      Ms. Chhavi Bakaria 

Assistant Professor

Department of Communication Studies

Digital Milieu: The Changing Trends in Advertising

With the ongoing advancements and adoption of technologies along with the better penetration of internet, media landscape has been witnessing a tremendous change. In today’s scenario, media companies are investing huge amount of money in non-traditional media delivery options, start-ups are innovating and redefining how the content industry works. The consumers are also demanding and expecting access to content on any device at any time; the content not only includes media and entertainment content, but also corporate, social, marketing and personal media. Thus, a tectonic shift is happening in the media and content world that are going to irreversibly reshape how companies and consumers create, display, view and consume content.

This changing trend and the increasing competitiveness require the media giants, entrepreneurs and the start-ups to come up with user generated content to engage the viewers on digital platforms so that the traffic may increase on their apps or websites. This struggle is witnessed almost a similar one to that of getting TRPs of a channel which will eventually lead them to the revenue generation. The other areas that seems to be profitable for these entrepreneurs is that they can easily focus on brand awareness, market segmentation, customer satisfaction, consumer needs etc.

Trends in Digital Advertising)

 1) Video Advertising: The consumption of video content is increasing. It has been found that consumers are spending more time in watching videos. Considering its impact, they have found to be more impact ful in generating leads and conversions in e-Commerce industry.

 2)  Mobile Advertising: Researches have found that the consumption of Internet is more through mobile rather than desktops. Formulating marketing strategies towards mobile devices and smart phones is an absolute must. In 2018, over two-thirds of people have been using mobile devices for their everyday online usage. Therefore, sellers are trying to pitch the customers through mobile advertising.

3)  Personalization in Digital Content: Personalizing the digital content increases the opening rate of messages. This trend is widely being followed in Email Marketing and SMS Marketing. Organizations, these days, are working to build online experiences that provide engaging content, while remaining customized for each experience on an individual scale.

      4)  Interest Based Targeting: Digital platforms give opportunity to target the audiences based upon their interest, gender and demography. Organizations get the chance to bring together persons sharing the same interests known as affinity groups.

5)  Customized Budgeting: Digital Platforms provide opportunities to the organizations to set up their budget in a customized manner. They can set the budget on the basis of timings, geography and interest.

      Ms. Shruti Chopra Joshi

Assistant Professor

Department of Communication Studies

    

Blockchain Technology and the Future of Financial Systems

Blockchains are new technology layers that rewire the Internet and undermine to avoid more seasoned heritage structures. Trust lies at the center texture of the blockchain organizer which can possibly evacuate intermediaries and disturb their current working models. This progressive and basic convention enables transactions to be at the same time and safely kept up using a decentralized open or private record. 

Blockchain structure can for all intents and purposes record everything of value and will challenge and disrupt present incorporated plans of action and the financial sector.

The present financial framework is complex and that leads to potential risks. Another decentralized blockchain financial framework made conceivable with the utilization of digital currencies (Bitcoin, Ether, future Crypto $ | £ | €) could be significantly less difficult by evacuating layers of intermediation. This could help build collaboration amongst banks and etch trust and respectability at the center of the new blockchain financial framework. Moreover, the chance to decrease system risk will rise by moving towards a carefully designed decentralized public/private ledgers where a single version of the truth will triumph.

By moving money in various ways could open up the likelihood for various sorts of financial products. We could see monetary consideration expanding over the world because of the new blockchain financial framework. New computerized monetary forms will connect people who are at present avoided to the new financial system, lower barriers to entry and enable greater competition.

It has been widely acknowledged that blockchain offers an opportunity to reduce costs, to improve efficiency, to reduce risks and, overall, to provide a better customer service, which ultimately is what financial services need to be all about.

Ms. Smriti Dua

Assistant Professor

Department of Management Studies

Digitization trends in the news & media industry

Today the news and media industry are at the stage of transition. The way people devour news today has altered with digitization. Traditional newspapers and media platform are now looking at digital opportunity for revolution. The Media Industry is looking out ways to attract and retain its readership. People want news as it happens. Anything that is pertinent and significant to them should reach them in an immediate, anytime & anywhere. The technology trends are modifying the media landscape. Here is a glance to know as how the media industry can use digitization to reinvent itself:

Design in content layouts:

The reading habits of the people have changed with digital platforms. Today users spend most of the time online understanding and reading content on their tablet and mobile devices. Design thinking helps to generate digital news stage that can serve the wants of the readers. The layout of the news portal can be customized according to the reading behavior, lifestyle and preference of the users for information flow. The content layout for the news can be selected by users as per their chosen reading habits.

Digitized platform for news:

The digital platform can bring news updates spot on time. These platforms can be updated at a higher occurrence than traditional media platforms. The trending topics change rather frequently through the day and digital is the only way to stay modernized, updated and simplified with the users. The digital platform can give instant news updates to its consumers or users. The digital platform can also facilitate faster publishing & can reach a wide audience in real time.

Personalization of news & content:

When users contact the news portal, they can receive the contents adapted according to their penchant & history. The personalization of content is vital with so much information excess. The users can select the topics, categories, and even content basis from social media to get tailored news. They can also choose the news layouts that they desire.

Organising diversity in content:

The interactive content is central to keep the consumers engaged today. The media industry relies on many types of content for reaching the users. They use high-resolution videos, ariticles, graphic, ebooks/magazines, Info graphics, animations, polls etc. All this can be managed quite efficiently and successfully with an online platform.

Social sharing:

The digital newspapers can be produced for the users based on the subject of their interest and are topical in nature. Every user can get the personalized copy of the e-paper according to their liking. The users can also share this personalized copy of the newspapers using a web link on social media networks like Twitter, Facebook, G+, Whatsapp etc. This creates a distinctive and persuasive social sharing experience.

The media companies are taking on digitization and design to meet the requirements of their consumers. Digitization has changed the way how content is selected, created, distributed and monetized. The digital technology has created prosperity of chance for media companies and does brought new avenues in the news and media industry.

Ms. Garima Malhotra

Assistant Professor

Department of Communication Studies

Land Use-Land Cover

In an urban environment natural and human-induced environmental changes are of concern today because of deterioration of environment and human health. The study of land use/land cover (LU/LC) changes is very important to have proper planning and exploitation of natural resources and their management. Land use/ land cover are two separate terminologies which are often used interchangeably. In general, the term land cover represents the observed (bio)-physical cover on the Earth’s surface. It includes vegetation and man-made features as well as bare rock, bare soil, and inland water surfaces. While land use refers to the way in which land has been used by humans and their habitat, usually with the accent on the functional role of land for economic activities. Land use/land cover data sets are primary inputs for environmental modelling and monitoring, natural resources management, policy-making, carbon cycle studies, hydrology and global climate change analysis.

Various types of types of land use are as follows:

• Recreational - fun, non-essentials like parks.
• Commercial - businesses and factories.
• Residential - housing.
• Agricultural - farmland.
• Transport - roads, railways, and airports.

Remote sensing is becoming an important tool for developing and understanding the global and physical processes affecting the earth. Recent development in the application of satellite data is to take advantage of increasing amounts of geographical data available in conjunction with GIS to assist in interpretation. GIS is an integrated system of computer hardware and software capable of capturing, storing, retrieving, manipulating, analysing, and displaying geographically referenced (spatial) information for the purpose of aiding development-oriented management and decision-making processes. Various types of remote sensing images are:

• Visible imagery: Visible satellite pictures can only be viewed only during the day, since light is reflected from the clouds.
• Infrared imagery: Infrared satellite pictures are visible in both day and night and use the concept of heat radiation.
• Water vapor imagery: Water vapor satellite pictures indicate how much moisture is present in the upper atmosphere 

Land use/land cover (LULC) information is very crucial for the selection, planning and implementation of management strategies to meet the increasing demands for basic needs and welfare of the ever growing population.

Hence, proper knowledge and application of LU/LC is necessary for implementation of  various developments, planning, and land use schemes for meeting up the increasing demands of basic human needs.

Ms. Snehlata
Assistant Professor
Department of Information Technology

TECHNOLOGICAL INNOVATIONS IN BUSINESS

Innovation means introducing something new into your business. There were several innovations in business in the past 50 years that have created a landscape, which is completely alien to the working environments of those working only 50 years ago. The pace of change has been phenomenal as well as the amount of new technology and new processes has meant that we now work in a completely new way. The following are the biggest innovations that will change your business:

Social media management

Social media can really help business take off, but managing Twitter, LinkedIn, Facebook and Instagram can take up valuable time. Management platforms such as Hootsuite allow you to manage the whole thing at once, saving valuable time and giving flexibility in tough times.

Big data

It might seem like just a big buzzword, but even small businesses can benefit from big data. Technology such as ClearStory Data, InsightSquared or even good old Google Analytics can help you to make sense of your traffic and your consumer decisions, to predict demand and trends in future.

Cloud computing

Storing our data in the cloud instead of on physical servers can help you do more with less. It also do collaboration easier while working remotely, with access available anywhere at any time.

CRM and inventory management

Managing customer relationships as well as your inventory using specialist software that can help ensure you do not put a foot wrong. Try Zoho, Insightly or Salesforce are used for CRM.

Risk-management software

Want to ensure you are dealing with trustworthy customers, or check who has access to your data? Clever technology can do that for you. Try BehavioSec, which analyses your staff’s typing and mouse movements and alerts you if someone else is logging in. Duedil, meanwhile, gives metrics indicating how solvent various companies are.

Communication

Whether it is Skype, Facetime or a full VOIP service, internet-based communication systems can cut costs - particularly if you are a team working in far-flung locations. These systems often require no little or no investment in hardware, and can use apps to synchronize on-the-road communication with office phone systems. Some new systems even provide virtual receptionists, advanced call screening and forwarding rules and integration with office software (for a fee).

Ms. Anisha Tandon

Assistant Professor

Department of Management Studies