Scope of “The Voice” in Media Industry

If we think of some 20-25 years ago, having a good voice and command over your language would lead you to either become a struggling singer or receiving an appreciation like “ Acchi aawaz hai”. But today a good voice has gained a good no. of field to make its place. Its now not only limited to be a singer or news reader, but also careers in Anchoring, Commentary, Emcee and RJ has opened up the doors for a good voice.

With the development in the living standard of people, development in the Event management industry has seen a good phase. And along with that Anchoring & Emceeing has become a professional work.

Today people are not only information oriented but also entertainment seekers. They want to get connected with the program they are watching. And an Anchor is indeed a bridge between the program and the audience.

In this competitive era, where everyone is so busy with their work that they hardly get time to enjoy their life, live programs have become an escaping factor for all of them. These live programs not only entertain the public but also bring them out of the daily hectic schedules. And Anchoring is one of the most important elements of success of such programs.

Imagine you have gone for an award function, where you don’t even realize and the program gets started. One by one you are witnessing different programs but without any description. You just watch programs and  people receiving awards. You don’t even know that for what work they are being awarded. How boring and unmanaged program this will be, you can definitely understand.

Now the other situation comes, when an Emcee, systematically welcomes you, and one by one introduces you to the upcoming program and with all respect and honor announces the names of all awardees one by one, in spite of just sitting, you will be definitely clapping in every next second and will be definitely enjoying the program. This is because the Emcee has connected you to the happening with his words.

Now the fact is that not every person can become a good anchor is actually to be pondered. If just giving the information for making a connect between the audience and program is the work of an anchor then how can we say that not every person can become a good anchor? This is because a good anchor not only reads the information, but also conveys it with full emotions and expressions. He not only reads it as a script but also speaks it as he is conversing with the other person. Along with his words, his body language, his gestures and postures create an ambience of the program.

Now let me suggest you the ways to be a presentable Anchor on the stage.

  Ø  Be thorough with the whole script.

  Ø  Don’t only cram it but also understand its meaning so that you can very well explain it to the audience.

  Ø  Always keep an eye contact with the audience to make them feel the connection between both of you.

  Ø  According to the audience and type of your event, keep your voice tone. For example: for rock concert, keep your voice heavy and cherishing but in case of Government programs or corporate programs keep you voice tone low, soothing and delicate.

  Ø  Be well content with extra literature like jokes, poems, proverbs, etc. which you will need as fillers.

  Ø  If you have the co-anchor with you, establish a good coordination with him and be ready with 2-3 rehearsals with him.

  Ø  And the most important is “BE CHEERFUL AND SMILING” always.

Apart from being very active on the stage, an Anchor should be very interactive and active off the stage too, because an Anchor is the only common link between the event and its audience.

It is very well said that, “Life’s storm proves strength of an Anchor, similarly Event’s spontaneous requirements prove the need and importance of an Anchor or Emcee”.

For every person willing to be an Anchor, Emcee, Commentator or RJ, I would like to end with a simple statement, “Speak in such a way that others love to listen to you, and listen in such a way that others love to speak to you.”

 Ms. Himani Joshi

Assistant Professor

Dept. of Communication Studies