Digital Milieu: The Changing Trends in Advertising

With the ongoing advancements and adoption of technologies along with the better penetration of internet, media landscape has been witnessing a tremendous change. In today’s scenario, media companies are investing huge amount of money in non-traditional media delivery options, start-ups are innovating and redefining how the content industry works. The consumers are also demanding and expecting access to content on any device at any time; the content not only includes media and entertainment content, but also corporate, social, marketing and personal media. Thus, a tectonic shift is happening in the media and content world that are going to irreversibly reshape how companies and consumers create, display, view and consume content.

This changing trend and the increasing competitiveness require the media giants, entrepreneurs and the start-ups to come up with user generated content to engage the viewers on digital platforms so that the traffic may increase on their apps or websites. This struggle is witnessed almost a similar one to that of getting TRPs of a channel which will eventually lead them to the revenue generation. The other areas that seems to be profitable for these entrepreneurs is that they can easily focus on brand awareness, market segmentation, customer satisfaction, consumer needs etc.

Trends in Digital Advertising)

 1) Video Advertising: The consumption of video content is increasing. It has been found that consumers are spending more time in watching videos. Considering its impact, they have found to be more impact ful in generating leads and conversions in e-Commerce industry.

 2)  Mobile Advertising: Researches have found that the consumption of Internet is more through mobile rather than desktops. Formulating marketing strategies towards mobile devices and smart phones is an absolute must. In 2018, over two-thirds of people have been using mobile devices for their everyday online usage. Therefore, sellers are trying to pitch the customers through mobile advertising.

3)  Personalization in Digital Content: Personalizing the digital content increases the opening rate of messages. This trend is widely being followed in Email Marketing and SMS Marketing. Organizations, these days, are working to build online experiences that provide engaging content, while remaining customized for each experience on an individual scale.

      4)  Interest Based Targeting: Digital platforms give opportunity to target the audiences based upon their interest, gender and demography. Organizations get the chance to bring together persons sharing the same interests known as affinity groups.

5)  Customized Budgeting: Digital Platforms provide opportunities to the organizations to set up their budget in a customized manner. They can set the budget on the basis of timings, geography and interest.

      Ms. Shruti Chopra Joshi

Assistant Professor

Department of Communication Studies

    

Blockchain Technology and the Future of Financial Systems

Blockchains are new technology layers that rewire the Internet and undermine to avoid more seasoned heritage structures. Trust lies at the center texture of the blockchain organizer which can possibly evacuate intermediaries and disturb their current working models. This progressive and basic convention enables transactions to be at the same time and safely kept up using a decentralized open or private record. 

Blockchain structure can for all intents and purposes record everything of value and will challenge and disrupt present incorporated plans of action and the financial sector.

The present financial framework is complex and that leads to potential risks. Another decentralized blockchain financial framework made conceivable with the utilization of digital currencies (Bitcoin, Ether, future Crypto $ | £ | €) could be significantly less difficult by evacuating layers of intermediation. This could help build collaboration amongst banks and etch trust and respectability at the center of the new blockchain financial framework. Moreover, the chance to decrease system risk will rise by moving towards a carefully designed decentralized public/private ledgers where a single version of the truth will triumph.

By moving money in various ways could open up the likelihood for various sorts of financial products. We could see monetary consideration expanding over the world because of the new blockchain financial framework. New computerized monetary forms will connect people who are at present avoided to the new financial system, lower barriers to entry and enable greater competition.

It has been widely acknowledged that blockchain offers an opportunity to reduce costs, to improve efficiency, to reduce risks and, overall, to provide a better customer service, which ultimately is what financial services need to be all about.

Ms. Smriti Dua

Assistant Professor

Department of Management Studies

Digitization trends in the news & media industry

Today the news and media industry are at the stage of transition. The way people devour news today has altered with digitization. Traditional newspapers and media platform are now looking at digital opportunity for revolution. The Media Industry is looking out ways to attract and retain its readership. People want news as it happens. Anything that is pertinent and significant to them should reach them in an immediate, anytime & anywhere. The technology trends are modifying the media landscape. Here is a glance to know as how the media industry can use digitization to reinvent itself:

Design in content layouts:

The reading habits of the people have changed with digital platforms. Today users spend most of the time online understanding and reading content on their tablet and mobile devices. Design thinking helps to generate digital news stage that can serve the wants of the readers. The layout of the news portal can be customized according to the reading behavior, lifestyle and preference of the users for information flow. The content layout for the news can be selected by users as per their chosen reading habits.

Digitized platform for news:

The digital platform can bring news updates spot on time. These platforms can be updated at a higher occurrence than traditional media platforms. The trending topics change rather frequently through the day and digital is the only way to stay modernized, updated and simplified with the users. The digital platform can give instant news updates to its consumers or users. The digital platform can also facilitate faster publishing & can reach a wide audience in real time.

Personalization of news & content:

When users contact the news portal, they can receive the contents adapted according to their penchant & history. The personalization of content is vital with so much information excess. The users can select the topics, categories, and even content basis from social media to get tailored news. They can also choose the news layouts that they desire.

Organising diversity in content:

The interactive content is central to keep the consumers engaged today. The media industry relies on many types of content for reaching the users. They use high-resolution videos, ariticles, graphic, ebooks/magazines, Info graphics, animations, polls etc. All this can be managed quite efficiently and successfully with an online platform.

Social sharing:

The digital newspapers can be produced for the users based on the subject of their interest and are topical in nature. Every user can get the personalized copy of the e-paper according to their liking. The users can also share this personalized copy of the newspapers using a web link on social media networks like Twitter, Facebook, G+, Whatsapp etc. This creates a distinctive and persuasive social sharing experience.

The media companies are taking on digitization and design to meet the requirements of their consumers. Digitization has changed the way how content is selected, created, distributed and monetized. The digital technology has created prosperity of chance for media companies and does brought new avenues in the news and media industry.

Ms. Garima Malhotra

Assistant Professor

Department of Communication Studies

Land Use-Land Cover

In an urban environment natural and human-induced environmental changes are of concern today because of deterioration of environment and human health. The study of land use/land cover (LU/LC) changes is very important to have proper planning and exploitation of natural resources and their management. Land use/ land cover are two separate terminologies which are often used interchangeably. In general, the term land cover represents the observed (bio)-physical cover on the Earth’s surface. It includes vegetation and man-made features as well as bare rock, bare soil, and inland water surfaces. While land use refers to the way in which land has been used by humans and their habitat, usually with the accent on the functional role of land for economic activities. Land use/land cover data sets are primary inputs for environmental modelling and monitoring, natural resources management, policy-making, carbon cycle studies, hydrology and global climate change analysis.

Various types of types of land use are as follows:

• Recreational - fun, non-essentials like parks.
• Commercial - businesses and factories.
• Residential - housing.
• Agricultural - farmland.
• Transport - roads, railways, and airports.

Remote sensing is becoming an important tool for developing and understanding the global and physical processes affecting the earth. Recent development in the application of satellite data is to take advantage of increasing amounts of geographical data available in conjunction with GIS to assist in interpretation. GIS is an integrated system of computer hardware and software capable of capturing, storing, retrieving, manipulating, analysing, and displaying geographically referenced (spatial) information for the purpose of aiding development-oriented management and decision-making processes. Various types of remote sensing images are:

• Visible imagery: Visible satellite pictures can only be viewed only during the day, since light is reflected from the clouds.
• Infrared imagery: Infrared satellite pictures are visible in both day and night and use the concept of heat radiation.
• Water vapor imagery: Water vapor satellite pictures indicate how much moisture is present in the upper atmosphere 

Land use/land cover (LULC) information is very crucial for the selection, planning and implementation of management strategies to meet the increasing demands for basic needs and welfare of the ever growing population.

Hence, proper knowledge and application of LU/LC is necessary for implementation of  various developments, planning, and land use schemes for meeting up the increasing demands of basic human needs.

Ms. Snehlata
Assistant Professor
Department of Information Technology

TECHNOLOGICAL INNOVATIONS IN BUSINESS

Innovation means introducing something new into your business. There were several innovations in business in the past 50 years that have created a landscape, which is completely alien to the working environments of those working only 50 years ago. The pace of change has been phenomenal as well as the amount of new technology and new processes has meant that we now work in a completely new way. The following are the biggest innovations that will change your business:

Social media management

Social media can really help business take off, but managing Twitter, LinkedIn, Facebook and Instagram can take up valuable time. Management platforms such as Hootsuite allow you to manage the whole thing at once, saving valuable time and giving flexibility in tough times.

Big data

It might seem like just a big buzzword, but even small businesses can benefit from big data. Technology such as ClearStory Data, InsightSquared or even good old Google Analytics can help you to make sense of your traffic and your consumer decisions, to predict demand and trends in future.

Cloud computing

Storing our data in the cloud instead of on physical servers can help you do more with less. It also do collaboration easier while working remotely, with access available anywhere at any time.

CRM and inventory management

Managing customer relationships as well as your inventory using specialist software that can help ensure you do not put a foot wrong. Try Zoho, Insightly or Salesforce are used for CRM.

Risk-management software

Want to ensure you are dealing with trustworthy customers, or check who has access to your data? Clever technology can do that for you. Try BehavioSec, which analyses your staff’s typing and mouse movements and alerts you if someone else is logging in. Duedil, meanwhile, gives metrics indicating how solvent various companies are.

Communication

Whether it is Skype, Facetime or a full VOIP service, internet-based communication systems can cut costs - particularly if you are a team working in far-flung locations. These systems often require no little or no investment in hardware, and can use apps to synchronize on-the-road communication with office phone systems. Some new systems even provide virtual receptionists, advanced call screening and forwarding rules and integration with office software (for a fee).

Ms. Anisha Tandon

Assistant Professor

Department of Management Studies

हालात-ए–हिंदी

मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज
करेंगे आज फिर कामचोरी छोड़ सब अपने काम काज
इक दिन का बनावटी चोला पहना कर करते हम लज्जित हिंदी को
क्योंकि अंग्रेज हस रहे हैं हम पर पहना कर हमको अंग्रेजी का ताज .......!
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

खेला बचपन जिस गोद में हमने वो अब तरसती माँ शब्द को
जिन कन्धों पर बैठ देखी दुनिया, वो बाबा नहीं रहे बाबा आज
मोम डैड और अंकल आंटी दिए नए नाम इस दुनिया ने
जिन्हें बोल हिंद के वासी ना जाने क्यों करते खुद पर नाज़ .....!
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

सुबह उठ पैरों को छूकर, लेते थे दुआएं बड़े बुजुर्गो की
अब हेल्लो हाए और गुड मोर्निंग डीअर, सब गाते हैं अपना राग
पहले खाना खाना होता था, सब खाते थे निचे मिल बैठ कर
अब ब्रेकफास्ट, लंच और डिन्नर, सजते हैं डाइनिंग टेबल पर आज..... !
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

चिठ्ठी और प्रार्थना पत्र, हिंदी में लिखना अब हम भूल गए
क्योंकि मात्रा और आ का डंडा, हो गए है इतिहास के राज़
करते अंग्रेजी में बड़ी बड़ी बातें, अब हिंद के वासी उन लोगों से
छत, कपड़ा और दो वक़्त की रोटी, नहीं है पास उनके आज ....!
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

अंग्रेजी से नाता नहीं जिनका, वो भटकते दर दर नौकरी के लिए
और अंग्रेजी के ना जाने कितने पोपट, करते हैं दुनिया पर राज़
खूब करते अंग्रेजी में बक बक, सीना चोडा करके शिक्षक
बाहर आकर सब यह बोले, कुछ नहीं समझ आया मुझको आज......!
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

क्यों तोहमत लगा रहा हूँ अंग्रेजी पर, शायद सिक्का मेरा ही खोटा है
क्यों नहीं रोका अंग्रेजी दलालों को, खूब भिगाडा जिन्होंने हिंदी का साज़
इतना सब कुछ होते हुए भी, गर्व है हम सब हिंद के वासियों को
क्यूकि विश्वभर में सबसे ज्यादा, अब हिंद में घिसी जाती अंग्रेजी आज.....!

मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

हिंदी दिवस है हिंदी दिवस है, छोड़ो अब इन सब झूठी रस्मों को
ना बदला है ना बदलेगा, क्यूकि शायद अंग्रेजी है हम सबकी प्यास...
हिंद देश का वासी हूँ हिंदी दिवस इसलिए मैं मनाऊंगा
क्यूकि ना चाहते हुए भी मुझको, निभानी है ये परम्परा आज ....!
मना रहे हैं हिंदी दिवस हम हिंद देश के वासी आज !!

जय हिंद, जय हिंदी , जय हिंदुस्तान

आपका अज़ीज़

सन्नी गुप्ता (आरव)

Personality Development Course for Management Students

Most management colleges have started personality development lectures for their students by giving a twist to regular lectures. While in some MBA colleges students are buried in their syllabus, students at other B-schools are getting lessons on personality development too. To do something different, interesting and also of use to the students, management colleges have started this practice. Students are now attending classes in confidence-building through speech-delivery and overall personality development. These classes are going on for students of all the years in the MBA colleges. Students participate in these kinds of practical sessions and moreover, students give very interesting feed-back. They really like these classes as they are getting ready for jobs through the use of these classes. B-schools should continue such sessions for the future batches as well. 

 It’s good to see students absorbing new developments and changes in their course curriculum so well. Management colleges conduct personality development programmes on learning skills, memory retention and recall, introspection and self-analysis, positive attitude, assertive behavior, communication skills, public speaking, discussion skills etc. in which students are given lessons on developing their all round personality. MBA course has emphasized the need of development of all round personality along with academic achievements as a major prerequisite. And, to fulfill this requirement B-schools are doing it well on their parts.

 Other prerequisite is that the learners should have complete knowledge of English since the students  take up this course at an advanced level and their interest  needs to be developed in participating actively in all role-plays, presentations etc. The Personality Development Course revolves around Theory with Practical implementation in day to day life. Assignments are based on theoretical part so as to understand how to write in more efficient way.  All the sessions start with the lecture, which in turn leads to develop confidence among students. This grooms a youngster, that’s why each and every MBA college has now decided to introduce personality development lessons for its students.

 This kind of new subject will focus on improving personality of the students and teaching the skills that would help them in succeeding in all spheres of life. Also, students get some relaxation by getting lessons on personality development besides their regular academic lectures. It is something different which is not only interesting but also of educative nature. The objective of the programme is to inculcate essential skills to enhance the employability of students in different companies and MNCs by developing the business writing and presentation skills in the management students. To build confidence in students, they should be clear about their own personality, character and future goals. 

As parents and teachers play an important role in shaping the future and inducing positive thoughts in the youth, they also contribute to positive development of personality in them by imparting these types of skills. Personality Development Course helps students in: Developing interpersonal skills, How to write reports, Develop Presentation skills and leadership quality and skills. Top management colleges have always been at the forefront of innovative teaching methods and this new feature just adds another feather to their cap....

Ms. Prabhjot Kaur

Assistant Professor,

Dept of Management Studies