Journalism and Mass
Communication as a Career Option
Transitioning from school to college is the one of most awaited
journeys of life for every student. Most
of the students also view this journey as a challenging one because it is the most
crucial decision in context of the career options. For most of the students this challenge of
choosing a career starts from the day he/she steps in class X and by the time
reaches class XII the student is decided about the career to choose for furthering
their career goal.
Gone are the days when students opted for career options in media,
communication and entertainment industry from field of humanities. Earlier students from field of Literature,
Political Science, History, Economics, Sociology, Philosophy and related fields
opted for a career in the field of Journalism, Communication and entertainment
industry. With advancement of information/communication
technologies, the choices of career options in this field have multiplied
manifold.
Eligibility for admission in Bachelor of
Journalism and Mass Communication
The students who have completed their 10+2 can apply for admission in
the course with English as a compulsory subject. Some of the universities
conduct Common Entrance Examination for admission. While some may offer
admission purely on merit basis based on the result of class XII. Therefore the
eligibility criteria may differ from university to university and state to
state.
Students from any stream (humanities, science or commerce) can apply
for admission in colleges / institutes / universities offering the course known
by different names – BA (Journalism & Mass Journalism), Bachelor of
Journalism and Mass Communication, etc and pursue the course.
What the course offers:
The best thing about the three year degree course is that it gives the
students a very good exposure of both theory and practical application
information related to the field of journalism, mass communication &
entertainment industry. The course upgrades the skill of students in the field
of current affairs & contemporary issues, legal affairs related to media, public
relations &, corporate communications, advertising, event management,
online communication & social media, soft ware’s used in the industry, radio
& television formats, anchoring, news writing and reading, handling of camera
and other equipments, programme production, photography, film appreciation
commonly.
During the course of study, the students are expected to take up
internship in the industry for getting firsthand knowledge. In some
institutes/universities, it may be mandatory as part of the course curriculum
and in some not. But it is advisable for the students to do so as it gives them
exposure to practical learning and an insight into working of the media and
entertainment industry works.
Placement opportunities on completion of
the course
The placement opportunities on completion of the course are very many
and diverse. Besides the available traditional platforms, digitalization has
opened up new avenues for various online platforms. Also the field of event
management and entertainment industry has created new opportunities for
placement.
Students choosing it as a career should be prepared
for lot of hard work, long and flexible working hours. They should have strong communication
skills, eye for detailing, organizational skills, leadership qualities, patience
and creativity and zeal for new ideas. One thing is for sure the skills and
knowledge gathered during the course will be extremely useful, practical and
also come handy in your life.
Dr. Neeru Johri
Professor & HoD
Dept. of Communication Studies
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